adidas UltraBOOST - Karma in Motion

​The adidas UltraBOOST is one of the most popular shoes in the world, mainly due to its BOOST technology.

​The BOOST material is a special foam composite that returns a portion of the energy it receives. This recycling of energy helps runners and athletes perform consistently and even gives them a 'boost' in performance (pun intended).

This Spec Ad is based on the similarity of the BOOST technology to the Law of Karma ( the theory of cause and effect found in eastern religions).